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Social media listening with purpose

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It’s a new way to understand your market

When a social listening strategy is designed with clear purpose, it consistently generates insights across commercial, access and medical teams

Landscape assessment

Understand clinician perception of the disease and treatment landscape such as prescriber behavior, uptake and positioning

Patient perceptions

Identify patient and caregiver unmet needs, interest in different therapeutic options, and advocacy needs

Stakeholder engagement

Identify digital KoLs and needs for continued stakeholder education

Challenges with social listening

Using a typical approach

  • Search strategies are too broad in
key words and geographic scope
  • Subsequent reports generated with insights that do not impact strategies
  • Searches are conducted periodically, potentially missing important events (e.g., conferences, press releases)
  • Optimal output through a search strategy designed with purpose
  • Appropriate forums and channels
  • Format, timing 
& frequency of searches/reports
  • Type of data to capture (mentions, quotes, sentiment)

A dynamic turnaround of data

Day 1

With P4A, define your research questions

Day 2-3

P4A establish search parameters (channels, timelines, geographies, languages etc.) and run searches

Day 4-6

P4A extract, clean and analyze the data returned

Day 7-10

P4A Develop and insights-focused report, leveraging our market access expertise to highlight strategic implications of findings

Customisable toolbar that is based on your requirements 1 of 3 Multiple views of mentions positive / poor 2 of 3 Mention volume is based on a variety of factors 3 of 3

Dashboard example

Once you are set-up and your relevant markers have been agreed it is simple to log-in to your dashboard and review a host of revealing statistics

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Dive deep into your data

As well as providing the dashboard readout and statistical breakdown of evidence, RarePulse offers a variety of deep-dives into the following key areas to help you fully understand all the data:

  • The power of words
  • Patient preference study
  • Social media insight examples
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Want to find more about RarePulse?

Book a demo session with one of our consultants

We are award winning global experts in access for orphan drugs and Cell and Gene Therapies.

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