A world class team brimming with
expertise, passion and talent

Every member of our staff is passionate about access for Rare Diseases

Sophie Schmitz

Managing Partner
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Samantha Morrison

Executive Director
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Pina Haberl

Chief People Officer
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Aurelija Luko

Chief Financial Officer
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Georgina Rack

Head of Operations
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Darren Callanan

Global Digital Lead
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Rosa Faria-Matthews

Director
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Ioanna Parthenaki

Lead Consultant
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Owen Bryant

Creative Director
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Olivia Johns

Consultant
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Iro Malekou

Consultant
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Marco Crisci

Consultant
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Johann Sanséau

Associate Consultant
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Christia Mouzoura

Senior Analyst
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Angeliki Meletsi

Senior Analyst
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Josh McLuckie

Senior Analyst
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Sebastien Sanseau

Data Analyst
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William Jones

Analyst
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Thea Collier-Lawlor

Analyst
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Keenan Kam

Analyst
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Patrick Freeman

Analyst
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Carolina Pinho

Analyst
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Miriam Belmonte

Consultant
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Purple is Sophie's power colour

Sophie Schmitz

Managing Partner

Sophie is Managing Partner at Partners4Access, the global access experts for orphan drugs, cell and gene therapy. She brings a wealth of commercial and access experience across orphan and cell and gene therapies to the benefit of clients. She plays an active role in advising clients on price and market access strategies, with the ultimate goal of optimizing fair access for all stakeholders in rare disease.

 

Her 20+ year career spans various disease areas and medical devices, successfully supporting the strategy development and operationalization for orphan drugs. Her extensive industry experience across several product launches ensures clients benefit from that knowledge and build stronger access strategies as a result. Managing global, regional and local teams has provided her with the know-how to successfully face the real-life challenges in today’s orphan, cell and gene therapy world.

I'm a Walking Dead fan, in fact all things horror... I have a message form George Romero telling me to stay scared!

Sam Morrison

Executive Director

Sam is an Executive Director at Partners4Access (P4A) with over 15 years of experience in market access consultancy. She has gained considerable insight into health systems across Europe and the USA, as well as other major markets including Japan, China and Brazil as well as and many Central and Eastern European markets. Samantha has conducted many market access due diligence projects, as pricing and reimbursement has become more essential to the licensing process, and as such, she is used to the time pressures and the balance between commercial, clinical development and market access these projects require.


Prior to P4A, Sam worked at Ipsos, GfK and Bridgehead International in the access area building considerable experience in several fields including market access for orphan  diseases, the challenges facing gene therapies, and planning effective development programmes with market access in mind. 


Samantha graduated with a BSc (Hons) in Biochemistry with Biological and Medicinal Chemistry from Keele University. 

Cycling isn’t just a way to get around for me — it’s freedom on two wheels, a daily adventure, and my favorite way to clear my mind!

Fighting evil by moonlight, enabling market access by daylight

Josephina (Pina) Haberl

Senior Director

Pina is a Senior Director at P4A. She has 10 years of years’ Market Access experience. She supports clients with the development of P&R strategies, innovative pricing schemes, payer value strategies and propositions. She closely collaborates with clients to develop service solution concepts tailored to their individual needs.


Pina has worked across several therapeutic areas supporting launch preparations and beyond of pharmaceuticals, medical devices and diagnostics across Europe and the US for rare and non-rare products. The last 5 years she been focusing on rare disease Market Access challenges only.


Prior to Partners4Access, she has worked at Dolon, Baxter, Executive Insights and Boston Healthcare Associates allowing her to apply her specialist health system knowledge.


Pina holds a Masters in Economics from Freie Universität of Berlin and a diploma in Health Economics from the University of Aberdeen. 

One thing I cannot live without is ice cream. I can have it any time in a day all year round.

Aurelija Luko

Financial Controller

Aurelija’s work at P4A includes overseeing all accounting activities from managing financial risk to setting the budgets. Also, to ensure the smooth day to day finance operations within the business.​

Aurelija is a Chartered Accountant, with 10+ years of experience, she holds MSc in Financial Economics from the University of Exeter and BSc in the same field. ​

Prior to P4A she worked for the small start-ups as well as big listed companies in healthcare, consulting and property industries. She is a problem solver with the ability to adapt well to new situations as well as review and improve the internal controls within the organisation.’

Georgie Rack dances like a drangonfly in the middle of summer

Georgina Rack

Communication Executive

Georgina has over 8 years’ experience working in the Pharmaceuticals & Healthcare industry, with a strong background in organizing events. At P4A, her role includes conference and promotional activities, marketing efforts and admin tasks.

 

She has previously worked for the Conservative Party, under David Cameron and worked through two UK General Elections and assisted with organising two Conservative Party Conferences. After this, Georgie moved to ICON under the Pricing & Market Access Team and gained knowledge in contracts, honoraria payments, conferences & ad boards, as well as admin tasks assisting the Senior Leadership Team.

For nine months of the year, my mood is mostly dictated by the performance of multi-millionaires kicking a football!

Darren Callanan

Global Digital Lead

Darren has >10 years’ experience in market access and digital health consultancy; his main role at P4A is identifying and developing innovative solutions for the market access and launch readiness challenges our customers face. Darren has a deep understanding of healthcare markets across Europe and amassed extensive experience with multi-stakeholder collaborations driving positive, sustainable, and innovative improvements to healthcare.

 

Prior to P4A, he worked at S3 Connected Health and Dolon, allowing him to develop expertise in market access and commercial strategy along with digital solution design for pharma and medtech.

 

Darren has a BSc in Physiology, MSc in Biotechnology and Business Management from The University of Warwick and Prof Dip in Business Finance from Smurfit Business School. In his spare time, he enjoys playing and coaching basketball and hurling.

Rosa makes a big splash wherever she goes!

Rosa Faria-Matthews

Director

Rosa is a Director at Partners4Access, bringing 7 years of experience in market access consulting, with a particular focus over the last 5 years on rare diseases and cell therapies. She has a strong background in payer value strategy and communication, pricing & reimbursement (P&R) strategy, and launch preparations, working across several therapeutic areas, including oncology and metabolic diseases. Rosa has extensive experience in large and small European markets, as well as emerging markets such as Brazil and the Middle East.


Before joining Partners4Access, Rosa held roles at Dolon and Huron/Pope Woodhead, where she honed her expertise in market access and strategy development.

Rosa holds a PhD in Genetics and Developmental Biology from University College London and a Master’s in Human Molecular Genetics from Imperial College London.

I'm a huge basketball fan, playing in non-talent tournaments. When I'm not on the court, l am singing in my kids choir!

Ioanna Parthenaki

Lead Consultant

I studied Economics in Greece before heading to Erasmus University in Rotterdam for my Master’s in Health Economics, Policy, and Law.


After a brief stint in academia, I jumped into consulting and have spent the last 11 years with Dolon. It has been exciting to watch a small team of five grow over the years!


For the past five years, I’ve focused on value strategy projects, value communication and testing. As part of the Value Communications Center of Excellence, I’ve contributed to the development of frameworks that helped our teams work efficiently and in a structured way. This approach streamlined the processes and also ensured that our signature was reflected in the projects.

Owen has always been very interested in history

Owen Bryant

Creative Director

Owen has over 10+ years’ experience of graphic and creative design; his main responsibility at P4A is design and branding for internal and external projects. He studied media and communication at Greenwich University and began a career in recruitment and marketing for consultancy services.

 

Owen moved into local government social services, setting up employment training enterprises for disadvantaged adults. During this time, he developed design and printing services which kick-started Owen’s passion for the creative process and graphic design. Owen started working for P4A as a design consultant for in 2017, collaborating successfully on a number of long-term projects. He was invited to join the team full-time in 2020 as their new Creative Director.

 

Owen believes that successful design begins with honesty, that it asks the right questions and comes from a spirit of collaboration. It is also about being brave and trusting your intuition.

Olivia was once told she could be a successful artist (by her mum)

Olivia Johns

Consultant

Olivia’s role at P4A is to assist in the development of market access and reimbursement strategies through primary and secondary research on Orphan Drugs and ATMPs.

 

With a B.Sc. in Global Health and Social Medicine from King’s College London, Olivia has studied health within both the social sciences and the life sciences. This interdisciplinary background aids her consideration for a broad range of perspectives when finding solutions to complex problems. She has a special interest in neuroscience and the ethics of emerging biotechnologies, both areas of specialism within her B.Sc.

When life gives me lemons... I make a lemon meringue pie!

Iro Malekou

Consultant

Iro’s role at Partners4Access involves conducting primary and secondary research, with the aim of supporting the development of market access and reimbursement strategies for pharmaceutical and biotechnology clients. This will help ensure that Orphan Drugs and ATMPs are more easily accessible to rare disease patients.

 

Iro is passionate about gene therapies and neurological diseases. Her interests stem from her studies in Natural Sciences at the University of Cambridge, where she specialised in Genetics. She also holds an MSc in Genomic Medicine from Imperial College London. During her master’s thesis, she studied microglia from a chimeric mouse model of Alzheimer’s Disease, to gain insight into their utility as tools for future research in the field. Her experience gave her the opportunity to explore the rare disease landscape and learn how genome-based therapeutics can revolutionise treatment.

I am obsessed with tropical / house plants

Marco Crisci

Associate Consultant

Marco’s role at P4A involves conducting in depth primary and secondary research to assist in resolving market access and reimbursement challenges for clients in the biotechnology and pharmaceutical industry. He has a particular interest in the gene therapy space.


Prior to joining P4A, Marco obtained a PhD in Microbiology from University College London, where his research focused on bacterial viruses; including developing antimicrobial compounds produced by these viruses. Marco also has experience in the biotechnology industry, where he supported the EU launch of in-feed enzymes and probiotics through managing livestock efficacy trials and conducting data analysis, along with testing genetically engineered probiotics against targeted pathogens. This experience complements his BSc (Hons.) Animal Science from the University of Reading.

I absolutely love skiing and have been skiing since I could walk. I’m actually a qualified ski instructor!

Johann Sanséau

Analyst

At P4A, Johann is responsible for performing both primary and secondary research to support the development of market access and reimbursement strategies for clients in both the pharmaceutical and biotechnology industries.

 

Prior to joining P4A, Johann worked as an intern for 6 months at a boutique consulting firm specializing in cell and gene therapies. Johann has a keen interest in the pricing and reimbursement strategies for cell and gene therapies, stemming from his master’s degree from King’s College London in the commercialisation of stem cells and regenerative therapies. His master’s thesis focused on developing an innovative iPSC-derived gene-modified natural killer cell therapy for multiple myeloma.”

I have a deep love for animals, but dogs have a special place in my heart. If there is a dog aroud, I am probably petting it.I can’t resist a wagging tail!

Chrystalla (Christia) Mouzoura

Analyst

At Partners4Access, Christia is responsible for conducting both primary and secondary market research. These aid the development of tangible market access and reimbursement tactics for clients in the biotechnology and pharmaceutical industry.

 

Christia holds an MSc in Molecular Biology and Pathology of Viruses from Imperial College London where she studied viral morphology, pathogenicity and infection patterns. During her postgraduate studies, her thesis examined human and Gammaherpesvirus protein localisation patterns using specifically selected affimer proteins. She previously completed a BSc in Microbiology at the University of Surrey. Coming from an academic background, Christia is eager to explore the commercial aspect of drug and ATMP discovery and support the development of reimbursement strategies for clients.

If you had to leave me in one place on Earth, that would definitely be the Greek Island Sifnos

Angeliki Meletsi

Analyst

Angeliki holds an MSc in Pharmaceutical Formulation and Entrepreneurship from University College London and has previously completed an MPharm in Pharmacy from the National and Kapodistrian University of Athens, Greece. Prior to joining P4A, Angeliki has had a couple of years of experience in several divisions of the pharmaceutical sector, such as community pharmacies, pharmaceutical industries and hospitals.


As a pharmacist, she has a holistic grasp of the biopharmaceutical industry and has a keen interest in ATMPs, their reimbursement and pricing strategies. Her master’s thesis included the development and commercialization assessment of a novel implant for patients suffering from spinal cord injury.


Angeliki’s role at Partners4Access involves conducting primary and secondary research to support the development of market access and reimbursement strategies for clients in both the pharmaceutical and biotechnology industries. She has a strong interest in the pricing and reimbursement strategy for orphan drugs and cell and gene therapies.

I spend more money than I care to admit ensuring I can watch every game Liverpool FC play.

Josh McLuckie

Analyst

Josh’s role at Partners4Access includes conducting primary and secondary research to support the development of market access and reimbursement strategies for clients in the pharmaceutical and biotechnology industries.

 

Josh has prior experience in MedComms consulting, where he primarily worked on market access focused projects across the pharmaceutical and MedTech sectors. His experience during this time ranged from writing HTA submissions to conducting market landscaping assessments. He has a strong interest in the pricing, reimbursement and market access challenges encountered in rare diseases, and is highly motivated to support pharmaceutical and biotech clients in overcoming these challenges to bring new therapies to patients.

 

Josh holds an M.Sc. and B.Sc. in Neuroscience from University College London. His M.Sc. research involved using electrophysiological methods to explore how the protein structure of glutamate neurotransmitter receptors influenced their function in synaptic transmission.

Sebastien Sanseau

Intern

Sebastian recently graduated from University of Bath in 2024 with an MSc in Data Science where he focused on machine learning, deep learning and reinforcement learning. Before that Sebastian studied Mathematics with Economics at Loughborough University for his undergraduate degree, which allowed him to synthesis theoretical understanding from Mathematics and applied solutions with programming. Sebastian is currently focused on natural language processing, data analytics and statistical modeling.

I have an eagerness for driving into challenges, both in my work and from planse, having skydived and bungee jumped.

William Jones

Analyst

Will is an Analyst at Partners4Access, where he conducts in-depth primary and secondary research to address market access and reimbursement challenges for clients in the biotechnology and pharmaceutical industries.

 

He is driven by a commitment to improving patient access to crucial medications, aiming to enhance the quality of life for those in need.v Before joining Partners4Access, Will completed an MPhil in Clinical Medicine at the University of Cambridge. His research focused on enhancing insulin sensitivity as a pathway to developing innovative treatments for type 2 diabetes.

 

Will also holds a BSc in Molecular Biology and Genetics from the University of East Anglia, and his academic background underpins his dedication to bridging scientific advancements with better healthcare accessibility.

When I was 12, I was selected to attend a team GB diving training session. But I was terrified of heights and refused to jump off the diving board! I didn't get invited back...

Thea Collier-Lawlor

Analyst

Thea’s role at Partners4Access includes conducting primary and secondary research to assist in the development of market access and reimbursement strategies for biotechnology and pharmaceutical companies.

 

Thea holds a Master’s degree in Stem Cells and Regenerative Medicine: From Bench to Market from King’s College London. Her studies inspired a passion for cell and gene therapies and her thesis focused on the potential of using iPSC-derived CAR macrophage cells to target metastatic renal cell carcinoma. This gave her the opportunity to explore the commercialisation and reimbursement of cell therapies. She previously studied Biomedical Sciences at the University of Bristol. Prior to joining P4A, Thea completed an internship in the market access team at a pharmaceutical company who specialise in orphan drugs, where she learned more about the rare disease landscape.

I'm a huge tennis fan and attend Wimbledon every year. I've mastered the art of queueing - it's almost as competitive as the matches temselves!

Keenan Kam

Analyst

Keenan plays a key role in conducting research and analysis to support the development of market access and reimbursement strategies for pharmaceutical and biotechnology clients. Keenan is a GPhC-registered Pharmacist with an MPharm degree from University College London. He brings over 5 years of experience in managing clinical pharmacy services and pharmaceutical operations across both the NHS and private sectors. With his clinical expertise, Keenan is particularly driven to improve treatment access for patients with rare diseases.

 

Away from work Keenan iss a huge tennis fan and attend Wimbledon every year. Over the years he has mastered the art of queueing – almost as competitive as the matches themselves

I love hiking! Last summer I hiked 850km across Northern Spain on the Camino de Santiago - fuelled almost entirely by bocadillos & pastries.

Patrick Freeman

Analyst

Patrick plays a key role in conducting both primary and secondary research and analysis to support the development of market access and reimbursement strategies for pharmaceutical and biotechnology clients.

 

He holds a PhD in Cancer Biology with a focus on Immuno-oncology from the University of Liverpool, where his research explored the role of tumour-associated macrophages and cancer-associated fibroblasts in regulating CD8+ T cell recruitment in pancreatic cancer.

 

Patrick also brings experience from the life sciences consulting sector, having worked with several boutique consultancies on a contract basis both during and after completion of his PhD. In these roles, he supported a range of strategic projects, producing evidence-based slide decks and value stories derived from his analysis of NHS datasets, with a particular focus on rare diseases.

 

With a strong scientific foundation and a passion for patient-centred innovation, Patrick is especially motivated to improve access to treatments for patients with rare diseases and urgent unmet clinical needs.

I just got back from a trip where I swam with baby sharks - turns out it's way more fun than the song makes it sound

Carolina Pinho

Analyst

At P4A, Carolina is responsible for conducting research and analysis to support the development of market access and reimbursement strategies for pharmaceutical and biotechnology clients. Her work contributes to improving access to life-changing treatments, particularly for patients with rare diseases. 

 

She holds an MEng in Biomedical Engineering from Imperial College London, where she specialised in regenerative medicine and tissue engineering. For her final-year research, she developed an in-vitro platform to study how temporal interference (TI)-based electrical stimulation affects adult neuronal stem cells, with the goal of exploring new approaches to slow the progression of neurodegenerative diseases such as Alzheimer’s. This project deepened her interest in the clinical potential of advanced therapies and the challenges of translating them to real-world patient care.

 

Before joining P4A, Carolina worked in the tech industry, where she developed strong analytical and problem-solving skills. However, her passion for healthcare and innovation remained central to her career goals, motivating her to pivot back into the life sciences. She is now excited to apply her interdisciplinary background to support the commercialisation of advanced therapies and improve patient access through effective market access strategies.

I've accepted that I am terrible at relaxing on holidays... This year's downtime included hiking the Dolomites and crossing the Italian Apennines. Apparently, uhildd is my happy place!

Miriam Belmonte

Consultant

Miriam is a Consultant with over three years of experience in market access consulting, supported by a strong background in academia and drug discovery.

 

She has contributed to a wide range of value access and policy projects, with expertise in preparing discussion materials for cross-functional workshops and advisory boards with payers and KOLs. Her experience covers various therapeutic areas, with a special focus on blood disorders, particularly pre-AML diseases, and multiple myeloma.


Miriam holds a PhD in Hematology and Stem Cell Diseases from the University of Cambridge (UK)