The Successful Outcome
- Understood the P&R, patient access and competitive landscape for the product in each indication
- Provided information on list & net pricing potential, levels of access restrictions imposed by the payer and time to access, which were key inputs to the forecasting model
- Identified impact of the re-formulation / label expansion on P&R and the need for new branding for one indication
- Identified evidence and market shaping mitigation measures to further optimise the P&R / commercial potential of the product