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Develop a patient engagement plan to support the launch of Product X and optimize PRMA outcomes via the incorporation of the patient voice

  • Value Communication

Client Challenge

Our client was preparing for regulatory and subsequent HTA submissions.

To prepare for launch, they wished to investigate the potential to engage with patient advocacy groups / patient organisations with the specific aim of leveraging their input during HTAs to:​

  • Speed up payer assessments ​
  • Accelerate patient access and/or​ Drive optimal P&R outcomes.

P4A Solution

Identify markets where the patient voice can influence HTA decisions either formally or informally, and the associated mechanism / pathway for patient input in the process.

  • Identify and screen patient organisations and advocacy groups for interest ​
  • Create a country-specific engagement plan to facilitate patient/organization involvement.​
  • Develop educational materials to support the engagement plan, introducing the client and product

The Successful Outcome​

Prioritized engagement with patient organizations for maximum HTA impact​.

Tailored engagement plan outlining activities and advice to optimize influence from patient organizations while enabling the company to focus resources where they would have most impact.

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