Get in Touch

We mapped and evaluated influential thought leaders to amplify scientific narrative messaging for a gene therapy

  • Value Communication
The evaluation framework was extensive and extremely helpful
Senior Director

Client Challenge

A large pharmaceutical company required expert thought leader involvement to amplify key medical themes within the scientific narrative for their gene therapy

Beyond typical key opinion leaders, it was important to consider global influencers with an expansive online reputation.

P4A Solution

We developed an evaluation framework covering priority medical themes which included:

1.‘Critical success factors’ (CSFs; traits essential to effectively communicate medical themes)
2.‘How to find’ (measurable metrics to identify individuals who can fulfil the CSFs)
We then mapped TLs to this framework and assessed their online presence using PULSE omnichannel listening. This allowed us to identify the most influential individuals by quantifying their reach and engagement

The Successful Outcome​

  • Our curated database included ~50 TL profiles with expertise and characteristics required to effectively support our clients’ medical objectives
  • We delivered an interactive resource; enabling rapid identification of individuals based on the medical themes that they can communicate
  • Additionally, we proposed an operational strategy to promote successful medical communication

Need more details?

Do you want to learn more about the successful outcome for this case study? Are you interested in P4A Services or just want to say Hi?

get in touch

Explore other case studies

We supported a mid-size pharma ​to assess their internal capabilities and improve organizational efficiency

  • Value Communication

Identifying alternative business models to inspire innovative pricing and reimbursement approaches across market archetypes

  • Access Strategy, Price Optimisation

P4A Services

For all access and Rare Disease related overview enquiries