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Identifying alternative business models to inspire innovative pricing and reimbursement approaches across market archetypes

  • Access Strategy, Price Optimisation
This project has brought out some great inspiration and creativity that we can take into the next phases and share with the affiliates when they start working on their business models
Senior Director

Client Challenge

To identify alternative business models outside of traditional pricing and reimbursement (P&R) pathways for an innovative asset

The client, facing several P&R challenges outside the US, including low generic price benchmarks and high costs of goods, sought examples of alternative business models (ABMs) across different market archetypes to inspire internal ideation among its affiliates

P4A Solution

P4A identified analogs across various market archetypes and distilled key success factors for consideration in downstream workstreams

Key areas of the ABM assessment included:
  • Opportunities, challenges, and potential pitfalls
  • Applicability to the client’s asset
  • Implementation and viability considerations
  • Risk mitigation strategies

The Successful Outcome​

  • ABM insights created a launchpad for P&R innovation across diverse markets and archetypes

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