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With potential upcoming regulatory changes, the client needed to understand the implications of this legislation on a possible drug launch. The impact of competitors also needed to be analysed and considered in relation to the regulatory changes.
This information would then be used to help inform the launch strategy in South Korea.
After completing secondary market research, P4A tested key questions with five South Korean experts covering HTA and regulatory perspectives.
This information was used to build the launch strategy and recommendations.
Interaction between legislation and competition was mapped in detail.
The optimal route was plotted, as well as mitigations should a less desirable scenario develop.
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